Dr. Martens’ culture is rooted in their approach of “doing the right thing”, while innovation has been at the core of the brand since day one. Dr. Martens’ appeal to people who have their own individual style but share a united spirit – authentic characters who stand for something. People who possess a proud sense of self- expression. People who are different. Today, Dr. Martens' products have become cultural icons, instantly recognizable across the globe.